Are You Ready To Make A Sale
This posting has nothing to do with product but with the basic items needed to be given to your sales team.
1) The UPC- the Universal Product Code which is on every product sold at retail. In Europe it is known as the EAN. The vendor and product number is also the basis for all barcodes that are needed when dealing with retail.
2) A source to do EDI- There are a number of options open to small to mid-sized companies but you must be able to have this available. EDI (Electronic Data Interchange) is how retailers communcate their orders to their vendors. The are a number of different types of transactions that are performed. The basics include receiving an order and advanced shipping notice of the order.
3) Item Dimensions-Inner Pack Dimensions-Master Carton Dimensions-Cube and Weights for all of these.
4) Sell Sheets that highlight the features and benefits of the product and the depict the product(s) and how they look when "working".
5) Pricing- The prices that you are looking to sell the product for. There are a number of issues beyond the cost that need to be included in the pricing decision.
These issues include: Disocunts including advertising-warehouse-new store, terms, slotting fees, and other similar ones.
6) How will you do distribution- Will you do it yourself or outsource the process and how to account for these costs. Should they be part of the pricing or the profit structure?
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