10 Steps For A New Product Launch
The 10 Steps outlined below are what it takes to launch a new product successfully.
1) Consumer Strategy
2) Target Customer
3) Trade Channel Considerations
4) Organizational Priorities
5) Prodcut Development
6) Consumer/Operational Testing
7) Regulatory/Labeling
8) Packaging Design
9) Marketing Plan
10) Assessment
Over the next posting I will discuss each step in detail.
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