BRINGING PRODUCTS TO MARKET MADE SIMPLE

BHR Global Associates, Inc. is dedicated to helping companies bring their products to market successfully. We can help with finalization your design, to helping find the right source at the right price, help you maintain a solid on going supply chain and help you sell the product through our team of sales professionals. Our blog will supply information and details on successes, failures, and road blocks to avoid in bringing products to their full potential.

Tuesday, January 31, 2012

10 Steps For A New Product Launch

The 10 Steps outlined below are what it takes to launch a new product successfully.
1) Consumer Strategy
2) Target Customer
3) Trade Channel Considerations
4) Organizational Priorities
5) Prodcut Development
6) Consumer/Operational Testing
7) Regulatory/Labeling
8) Packaging Design
9) Marketing Plan
10) Assessment
Over the next posting I will discuss each step in detail.

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