BRINGING PRODUCTS TO MARKET MADE SIMPLE

BHR Global Associates, Inc. is dedicated to helping companies bring their products to market successfully. We can help with finalization your design, to helping find the right source at the right price, help you maintain a solid on going supply chain and help you sell the product through our team of sales professionals. Our blog will supply information and details on successes, failures, and road blocks to avoid in bringing products to their full potential.

Monday, February 14, 2011

So you want to be on QVC?

QVC is a great outlet for new products especially for those people with a one product line.
QVC unlike bricks and mortar retail is in the item business and therefore more prone to choose a one item prodcut line to present on air if they think it will sell.
The challenge for a new or small company is the fact this is a "consignment" sale with no guarantee of success except the fact QVC believed enough in the product to air it.
What will happen is the following.
The product will be presented to a buyer who will like the product.
The buyer will then negotiate a price if the original cost is too high for their projected sell and profiit margin requirements.
Then the product sample will be sent to their quality department for testing and evaluation.
If it passes all the tests including packaging then a purchase order will be issued.
The purchase order will ask for delivery based upon the lead time given for the product by the company and agreed to by the buyer.
Once a purchase order is received then product should begin and then delivery is made at the specified time.
Once the product is received the typical goal is to have it on air within 30 days however the timeframe could be longer and has been where I have been involved as much as six months later.
Once the product is on air QVC will pay for the product sold in about 60-75 days from the on air date. This will allow them to accomodate all the returns on the product and pay for what actually sold.
The balance of the inventory can be returned depending on the amount left over.
If all was successful then a second and potentially additional orders will be placed.

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